THE ETHICAL CHALLENGES AND CONCERNS FACING THE ANIMATED FILM INDUSTRY

Document Type : Original Article

Author

Lecturer at Department of Advertising- High Institute of Applied Arts – Fifth Settlement

Abstract

The animation industry is an integral part of children's experiences and one of the most important entertainment mediums for them, contributing to fostering creativity and expanding their horizons. However, this industry faces increasing ethical challenges due to technological advancements, social changes, and cultural invasion. This research aims to explore the impact of animated film dramas on children's behavior and shed light on the ethical challenges that arise when sweetness is mixed with poison in this industry.
The research first addresses the role of animation in shaping childhood development, highlighting how the presentation of characters and events in these films can significantly influence children's perceptions and values. It also examines technological developments enabling the animation industry to produce more realistic and impactful content.
The focus of the research is on the ethical challenges arising in this context. It analyzes issues related to advertising and the promotion of unethical issues to children, exploring how this age group is exploited to convey hidden messages carrying Western thought and culture. Additionally, it delves into the issue of children's rights and protection from harmful content.
Finally, the research proposes strategies to address these ethical challenges, including encouraging lawmakers and relevant industries to establish legal and regulatory frameworks to protect children's rights in the animation industry. It emphasizes the importance of raising awareness among parents about the impact of these films on children and how to help them choose suitable content.
In conclusion, this research reveals that the animation industry plays a crucial role in developing children's behavior, but it carries significant ethical responsibilities in ensuring the delivery of healthy, useful, and age-appropriate content to the young audience.

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